As part of its global sustainability program, coca cola has created 16 innovative caps that can be screwed into bottles after consumption, transforming them into useful objects, such as paintbrushes, waterguns, pencil sharpeners, water sprays, bubble makers and toys. As a Coke regular drinker, I've got to admit that it is a very cool idea that can make people think about the reuse of the consumer goods that end up in the garbage fills and waterways in countries that don't have recycling programs, and become part of the environmental disasters. All the educational factors aside, I don't think that producing parts made of more plastic material than the bottle it is designed to be put on is a sustainable program. If put on mass production these cap designs will re-purpose the plastic bottles and give new life to them, however they will generally require more plastic material; not to mention this caps might go into garbage after certain amount of usage, so that's even more plastic thrown into garbage. Besides, if I am drinking coke every day and if I buy 16 of these innovative caps, and save the environment from 16 coke bottles, what would happen to the rest of the battles that I won't have caps for? And if I need for example a water spray, why don't I reuse the water spray from a cleaning product instead of buying a new cap. Also I don't think constant re-use of plastic in food consumption is very good for health, not to mention the negative effect Coke might have if drunk regularly.
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| Coca Cola's New Bottle Cap Designs (2014) |
References
Martin Simon (2014, June 3) Coca Cola's New Bottle Cap Designs Encourage Immediate Up-cycling. Retrieved From
Solidsmack:
http://www.solidsmack.com/design/coca-colas-new-bottle-cap-designs-encourage-immediate-upcycling/
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